A wholly owned subsidiary of Hormel Foods, a global branded food company, will debut a delectable float in the 94th annual Macy’s Thanksgiving Day Parade. During the annual spectacle, the inaugural Jennie-O float will be unveiled to more than 50 million viewers nationwide on Thursday, November 26, live from 34th Street. The addition of the Jennie-O float marks the first time the event and holiday synonymous with turkey will feature a turkey brand.
Thanksgiving Day Parade is one of the most iconic and cherished events of the year that coincides with a very important time for our brand,” said Nicole Behne, Vice President Marketing, Jennie-O Turkey Store, Inc. “In a year when family bonds and giving thanks are more important than ever, no matter where you are, we are thrilled to join the Parade to help create new memories, traditions and entertainment for viewers everywhere.
During the holiday season, Jennie-O will continue offering the 1-800-TURKEYS hotline beginning November 2, 2020, to consumers everywhere for advice on a variety of topics like techniques for cooking a turkey, wine and drink pairings, leftover recipe inspiration, and – most importantly – what it takes to avoid the most common kitchen disasters that can wreak havoc on Thanksgiving Day.
Each year, the Parade team creates new imaginative stages, captivating millions all over the country on Thanksgiving morning,” said Jordan Dabby, producer of Macy’s Thanksgiving Day Parade. “Jennie-O, will be the first turkey brand to introduce a float in the Macy’s Parade with the debut of the Big Turkey Spectacular, set to entertain and delight families nationwide as they gather to celebrate the start of the holiday season.